The Good Way to Sell

The Core Set of Skills That Make Up Selling

Are you struggling to close sales despite doing everything by the book? Do you find yourself dreading the sales process and feeling mystified by inconsistent results? You’re not alone, and we’re here to change that.

Introducing “The Good Way to Sell” — your ultimate guidebook meticulously crafted by Bill Good. With over 40 years of experience in helping advisors double their production or work half as much, Bill Good has distilled his expertise into a manual that turns reluctant sellers into confident closers.

Why This Selling Guidebook is Essential:

Master the Core Selling Skills: Learn the foundational skills that are crucial for successful selling—from creating a detailed written profile to mastering the trial close. Missing any of these can mean the difference between a lost opportunity and a closed deal.
Distinguish Between Prospecting and Selling: Understand the critical distinction between prospecting and selling. Learn why these roles should ideally be separate and how focusing on selling can maximize your revenue.
Build Effective Sales Proposals: Discover how to craft compelling sales proposals that resonate with clients and drive decisions. From the initial profile to the final close, each step is designed to build client confidence and trust.
Implement the Magic Sequence: Uncover the “Magic Sequence” for closing sales. This proven process takes you from recommendation to final agreement with confidence and ease, minimizing objections and maximizing success.

What’s Inside the Guidebook?

Detailed breakdowns of each core selling skill
Real-life scenarios and solutions that have proven effective
Step-by-step strategies for profiling clients and building proposals
The Magic Sequence for closing sales successfully
Templates and tools to streamline your sales process

Why Bill Good’s Approach Works

With over 40 years of proven success, Bill Good has been a trusted name in the industry, helping financial advisors navigate and thrive through economic downturns, market changes, and industry evolution. His approach emphasizes practical, actionable advice that can be immediately applied, focusing on real-world results.

The techniques you’ll learn not only close sales but also build long-term relationships, turning clients into lifelong partners. The comprehensive approach covers everything from initial prospecting to final closing, providing a complete roadmap for your sales journey. Customizable tools and templates allow you to adapt the provided resources to fit your specific needs, ensuring efficiency and personalization in your sales process.

Ready to Transform Your Selling Skills?

Don’t let another potential client slip through your fingers. Transform your sales approach and achieve consistent success with “The Good Way to Sell.”

Download “The Good Way to Sell” today and start closing deals with confidence and efficiency.