Navigate 2024's financial challenges with our webinar: 'The 12 Letters Every Advisor Should Send in 2024'. Join industry experts Stephanie Peterson & Matthew Bailey for proven strategies to elevate your content, engage clients, and grow your business in uncertain times...
In the vast and ever-evolving landscape of financial services, where trust is currency and relationships are the bedrock, content is more than just a tool—it’s a catalyst. It’s the conversation starter, the relationship builder, the trust enhancer. For financial advisors, the right content doesn’t just inform; it transforms. It transforms prospects into clients, conversations into connections, and fleeting interactions into lasting loyalty.
Now, imagine having access to a content library that’s not only vast but also unparalleled in its depth, relevance, and emotional resonance. A library meticulously curated over 45 years, crafted with the sole purpose of helping financial professionals build those vital connections. That’s what we do at Bill Good Marketing. We were the first to create content specifically for financial advisors, and while many have tried to imitate, none have come close. Why? Because our content isn’t just about conveying information; it’s about making the reader feel something—confidence, understanding, inspiration, even love.
In an industry where every piece of content can either strengthen or weaken your client relationships, the quality and authenticity of your messages matter. They’re the difference between a generic email lost in the shuffle and a heartfelt message that deepens a relationship. At Bill Good Marketing, we know this better than anyone because we’ve been doing it longer than anyone. Our content is designed to engage, enlighten, and, most importantly, endure. And in the world of financial services, where trust is built one conversation at a time, that endurance is invaluable.
So, why our content? Because those who know, do it. Those who don’t, are missing out.
In the crowded and competitive world of financial services, everyone’s searching for the next big thing, the silver bullet that will set them apart. But here’s the truth: the secret to long-term success isn’t about chasing trends; it’s about mastering the fundamentals. And when it comes to content marketing for financial advisors, the fundamentals start with Bill Good Marketing.
Over 45 years ago, we saw the future. We understood that financial advisors needed more than just good advice; they needed great content. Content that could educate, engage, and inspire their clients. So, we became the first company to create content specifically for financial advisors, and in doing so, we set a standard that has stood the test of time. While others have tried to replicate our success, they’ve missed the mark. They’ve missed the heart.
You see, in this day and age, it’s easy to churn out content with things like ChatGPT and other AI’s. It’s easy to fill a website with new articles and white papers, to post on social media, to blast out an email campaign. But it’s not easy to create content that truly connects with its readers.
Content that feels like a conversation, not a lecture. Content that resonates on an emotional level, making the reader feel understood, valued, and cared for. That’s where the magic happens, and that’s what we do better than anyone else.
Our legacy isn’t just about being the first; it’s about being the best.
We’ve navigated every market condition imaginable—from the ’87 stock market crash to 9/11, from the 2008 financial crisis to the uncertainty of 2020—and our content has helped advisors not just survive, but thrive. We’ve done it by staying true to what we know works: clear, conversational language, free of buzzwords and jargon, and rich with empathy and understanding.
In a world where everyone is vying for attention, the real differentiator is authenticity. And that’s what our content delivers. It’s why our financial advisors get more referrals, see more assets, more loyalty, and, ultimately, more business.
Because in the end, people don’t buy what you do; they buy why you do it.
And at Bill Good Marketing, our “why” has always been to help financial advisors build lasting, meaningful relationships with their clients. That’s our legacy, and it’s a legacy that no one else can match.
If the heart of any successful financial advisor is the relationships they build, then the soul of those relationships is the content that fuels them. But not just any content—a content library that’s as vast as it is deep, as thoughtful as it is thorough. That’s what we’ve built at Bill Good Marketing, and it’s why our content library stands alone in the financial services industry.
With over 4,000 pieces of content, our library isn’t just comprehensive; it’s exhaustive. We’ve left no stone unturned, no topic untouched. From the most common financial planning questions to the nuanced complexities of wealth management, our content covers it all. Here’s a glimpse of what’s included:
But what truly sets our content library apart isn’t just the quantity—it’s the quality. Every single piece of content is crafted with care, designed to do more than just inform. It’s designed to move people. To make them feel something. Because at the end of the day, people remember how you make them feel, not just what you tell them. That’s why our content isn’t just about sharing information; it’s about sharing emotions—confidence, understanding, inspiration, and yes, even love.
And we’re not just talking about static content that sits on a shelf, gathering dust. Our library is a living, breathing entity, continuously updated with new content every single week. Whether it’s the latest market trends, changes in regulations, or simply new ways to say “Happy Birthday,” we’re constantly adding fresh, relevant material to keep your client communication timely and impactful. Because in the world of financial services, staying top-of-mind is staying competitive.
What’s more, every piece of content in our library is optimized for today’s digital landscape. We understand the importance of SEO, the power of social media, and the need for content that performs across platforms. Whether you’re looking to:
Our content is designed to get you noticed by search engines and, more importantly, by your target audience.
But here’s the kicker: all this content isn’t just about getting your message out there; it’s about bringing new clients in.
It’s about lead generation, client retention, and building the kind of loyalty that lasts a lifetime. It’s about giving you the tools to not just reach your audience but to truly connect with them. Because in a world where anyone can create content, what sets you apart is how that content makes your clients feel.
Our content isn’t just created; it’s crafted. It’s built on the foundation of what makes people tick, what moves them, what keeps them coming back for more. It’s not about pushing information; it’s about pulling people in with a narrative that resonates. And in financial services, where trust is your most valuable asset, the ability to connect on a personal level is what turns prospects into clients and clients into lifelong advocates.
Engagement is the first key. Our content is designed to captivate from the very first sentence, drawing readers in with language that is clear, conversational, and free of the jargon that so often clutters financial communication. We speak to people in a way they understand and appreciate, creating a dialogue rather than a monologue. And that’s what makes our content so effective—it’s not just about getting your message across; it’s about starting a conversation that leads to deeper relationships.
But engagement alone isn’t enough. Our content is also enlightening. It doesn’t just tell; it teaches. We believe that the best content educates, providing your clients with the knowledge they need to make informed decisions. It’s about adding value with every interaction, ensuring that your clients feel smarter, more confident, and better prepared after every piece of content they read. And when your content consistently delivers that kind of value, your clients will keep coming back, knowing they can trust you to guide them through the complexities of financial planning.
And then there’s the third key: encouragement. Great content doesn’t just inform; it inspires. It motivates your clients to take action, to make decisions, to move forward with confidence. Whether it’s a social media post that sparks curiosity, an infographic that simplifies a complex topic, or a well-timed letter that reassures in uncertain times, our content is designed to encourage positive action. And in a field where client relationships are built on trust and understanding, that encouragement is invaluable.
Finally, what truly sets our content apart is its emotional resonance. In a digital age where attention spans are short and distractions are endless, the content that leaves a lasting impression is the content that makes people feel something. At Bill Good Marketing, we understand that the best content isn’t just about what you say—it’s about how you make your clients feel. That’s why every piece of content we create is infused with empathy, understanding, and a deep respect for the client’s perspective. Whether it’s building confidence, offering reassurance, or even evoking a sense of inspiration or love, our content is crafted to touch the heart as well as the mind.
In the end, what makes our content stand out isn’t just the words on the page; it’s the intention behind them. It’s the understanding that in financial services, your success is built on relationships, and those relationships are built on trust. And trust isn’t something you can buy—it’s something you earn, one meaningful piece of content at a time. With Bill Good Marketing, you’re not just getting content—you’re getting a partner in building those relationships, and that’s what makes all the difference.
In a world flooded with tools and strategies, standing out can feel impossible. But when it comes to growing your business as a financial advisor, the BGM System isn’t just another tool—it’s the cornerstone. For over 45 years, we’ve been helping financial advisors not just survive but thrive, by delivering results that transform small businesses into thriving enterprises.
The BGM System is more than a content library—it’s a complete ecosystem.
It supports every aspect of your marketing, from lead generation to client retention, from digital marketing to social media optimization.
What makes it so powerful? It seamlessly integrates the best practices in content marketing with the unique needs of financial advisors, continuously updated to reflect the latest industry trends and regulatory changes.
Imagine a library of over 4,000 pieces of content—birthday letters, guidebooks, infographics, social media posts—all tailored to resonate with your audience. And with seamless CRM integration, managing and deploying this content is as effortless as it is effective.
But the real magic? It’s in how the BGM System makes your content work harder. Whether you’re enhancing your online presence, building your LinkedIn profile, or crafting compelling webinars and podcasts, the BGM System drives conversions, turning prospects into clients and clients into advocates.
The financial services industry is ever-changing—markets fluctuate, regulations evolve, and client expectations shift. In such a dynamic environment, the key to long-term success isn’t just weathering the storms; it’s thriving in them. And that’s where Bill Good Marketing shines.
Our content has proven its effectiveness across every market condition imaginable. From the ’87 stock market crash to 9/11, from the 2008 crisis to the disruptions of 2020, we’ve helped advisors not just survive, but excel. Consistency is key. In volatile markets, your clients need reassurance and guidance, and that’s what our content delivers—keeping your clients informed, confident, and loyal.
Success isn’t just about retaining clients; it’s about growth. Whether you’re targeting high-net-worth individuals, managing a team of registered investment advisors, or expanding your reach through digital marketing and SEO optimization, our content is designed to attract, convert, and retain.
And here’s the best part: our content isn’t just effective; it’s adaptable. With weekly updates of new articles, white papers, and infographics, we ensure that your content is always relevant, timely, and working for you.
The takeaway? With Bill Good Marketing, you’re not just prepared for the future—you’re ready to shape it. In a world where market conditions are unpredictable, one thing remains certain: those who use our content consistently see growth. And that’s the kind of success that stands the test of time.
At the end of the day, the true measure of any system, any strategy, any piece of content is the impact it has on the lives and businesses of those who use it. And the impact of the BGM System? It’s profound, it’s personal, and it’s proven.
Take it from W.K. in South Carolina, who says,
“The Content Library contains the best collection of letters and information in one place. Bill’s birthday letters and special event letters are a big hit with my clients! Using them definitely saves me time, as I would never be able to write all the letters that the Letters Library has given me!”
This is what happens when you share content that’s both high-quality and original—it resonates with clients on a deeply personal level.
Or consider the words of B.U. in Pennsylvania, who found that our letters did more than just communicate—they connected across generations.
“These letters have helped us cement relationships with our clients. Interestingly, it’s also helping on the multi-generational front. We have had a situation recently where a client passed away. We are keeping three out of the four kids. One of them commented, ‘Dad kept all your letters. We found them. And read them. We love them too.’”
This is content as a bridge, as a way to build lasting bonds, even beyond the lifetime of a single client.
And then there’s D.S. in New Jersey, who saw his business grow exponentially:
“Using Bill Good’s monthly drip letters to clients, plus his prospecting and referral strategies, I have gone from only a couple referrals to 10+ referrals per year!”
When you leverage high-quality content that meets FINRA guidelines and communicates value without the sales pitch, you’re not just sharing information—you’re fostering relationships that lead to real business growth.
These aren’t just testimonials—they’re testaments to the power of doing content the right way. At Bill Good Marketing, we don’t just provide tools; we provide transformation. And the results speak for themselves.
In the world of financial services, where trust is the ultimate currency and relationships are the foundation of success, content is more than just a communication tool—it’s an investment strategy. It’s how you build and maintain your online presence, how you establish yourself as a thought leader in your field, and how you connect with clients on a level that goes beyond numbers and portfolios.
At Bill Good Marketing, we’ve spent over 45 years perfecting the art of content creation. Our original content isn’t just about providing information; it’s about creating experiences. It’s about using every possible format—from letters to whitepapers to social media posts—to engage, educate, and inspire. We’ve helped thousands of advisors not just streamline their communications but also elevate their brand to a place of authority, where clients see them as the go-to resource, much like readers turn to Forbes for insights and analysis.
But the true power of our content lies in its ability to build lasting relationships—relationships that lead to more assets, more referrals, and more business. That’s what happens when you use content that’s crafted with care, authenticity, and a deep understanding of what your clients truly need.
So, if you’re ready to transform the way you connect with your clients, if you’re ready to take your financial advisor marketing to the next level by becoming a thought leader in your city, then it’s time to tap into the unmatched resources of Bill Good Marketing.
Contact us today to learn how our content library and the BGM System can help you grow your business and strengthen your client relationships. Because in a world where content is king, having the right content can make all the difference.
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