Bill Good Marketing

(800) 678-1480
Facebook Linkedin Youtube X-twitter
GUEST LOGIN
Menu
CLIENT PORTAL ACCESS
Flyout Menu

Discover Our Articles

Tailored for Financial Advisors Seeking Growth and Success

Welcome to our blog! Here, you’ll uncover valuable insights, expert tips, and proven strategies designed specifically to help financial advisors excel. Whether you’re focused on growing your client base, enhancing your client service, or streamlining your business operations, our articles are packed with practical guidance to support your journey. Take advantage of this curated content to elevate your practice and achieve lasting success.

Start Reading
Our Articles Hero

Most Recent Articles

Stay ahead of the curve with our latest articles—crafted to give you the edge you need in a crowded industry. These aren’t just tips; they’re insights designed to transform the way you connect with clients, grow your business, and manage your practice. From building trust to streamlining your workflows, each post offers a new way to think, act, and thrive as a financial advisor.

Read Now
General

Top 45 Financial Advisor Jokes and Puns

Financial advising is no laughing matter— or is it? At Bill Good Marketing, we know financial advisors take their work seriously—how could you not?  Between the stock market’s roller-coaster antics,...

Read Now
Client Marketing

What the Great Wealth Transfer Means for Financial Advisors

$84 trillion is moving—not trickling, not dripping, but flooding—into the hands of a new generation.  This is The Great Wealth Transfer, the largest movement of money in American history. And...

Read Now
Selling

The Best Financial Advisor Elevator Speech (With Examples!)

Imagine stepping into an elevator. The doors close, and you have a captive audience for just a few floors. The person beside you might be your next ideal client, but...

Prospecting Articles

Master the art of prospecting with our articles designed to help you consistently attract and engage with the right clients. Learn how to pinpoint your ideal prospects, create outreach that truly resonates, and leverage prospecting channels like seminars, and cold calling to expand your reach. Each post delivers fresh insights into building a powerful prospecting pipeline, one that fuels your business and transforms leads into loyal clients. 

Read Now
Prospecting

7 Amazing Prospecting Ideas for Financial Advisors (2024)

Imagine a future where your phone rings with new opportunities, not because you chased them, but because they found you through the power of a meticulously crafted prospecting strategy. This...

Read Now
Direct Mail

The Best Financial Advisor Content Library in History

In the vast and ever-evolving landscape of financial services, where trust is currency and relationships are the bedrock, content is more than just a tool—it's a catalyst. It’s the conversation...
Read Now
Prospecting

Where to Find Clients as a Financial Advisor

Have you ever felt like tearing your hair out because you just don’t know where to look for new clients as a financial advisor? If so, the solution to finding...

Relationship Marketing Articles

Unlock the power of referrals with our articles, tailored to help you generate consistent, high-quality leads from your existing client base. Discover strategies to organically encourage referrals without having to ask directly, and learn how to create experiences that make clients eager to recommend you. From tapping into life events to leveraging client loyalty, each post offers innovative ideas to turn satisfied clients into your best advocates.

Read Now
Client Marketing

What the Great Wealth Transfer Means for Financial Advisors

$84 trillion is moving—not trickling, not dripping, but flooding—into the hands of a new generation.  This is The Great Wealth Transfer, the largest movement of money in American history. And...

Read Now
Client Marketing

The Best Client Service Model for Financial Advisors

There’s a story as old as this industry itself: How do you care for the clients you already have while still building the business you dream of? Most financial advisors...

Read Now
Client Marketing

30 Client Event Ideas for Financial Advisors

Client events aren’t just about gratitude; they’re a gateway to growth. Every event you host isn’t just a nice gesture, it’s an opportunity to deepen relationships and spark new ones....

Practice Management Articles

Elevate your practice with our articles on effective practice management, designed to help you streamline operations, boost productivity, and lead with confidence. Whether you’re refining your team structure, improving time management, or implementing systems that scale, these posts provide actionable strategies to keep your business running smoothly. Explore proven methods to optimize your workflows, balance client demands, and create a sustainable model for long-term success.

Read Now
Succession Planning

4 Must-Know Steps for Financial Advisor Succession Planning

Imagine spending decades of your life building something meaningful—your advisory business. Brick by brick, client by client, you’ve grown not just a book of business, but a community that trusts...

Read Now
Time Management

Time Management for Financial Advisors

With fall upon us, prospecting for new clients is about to kick into high gear. An often forgotten first step in preparing to prospect is creating the time to do...
Read Now
Team Management

The Top 10 Team Building Mistakes Financial Advisors Make

Years ago, I had an amazing epiphany about financial advisors and the essence of team building in wealth management, “No financial advisor makes it to high seven figures without a...

Digital Marketing Articles

Amplify your online presence with our digital marketing articles, crafted to help financial advisors thrive in the digital landscape. Whether you’re optimizing your website, mastering SEO, or creating compelling content for social media, these posts provide actionable strategies to attract and engage clients online. Learn how to harness the power of digital tools to build brand visibility, generate leads, and foster deeper client relationships.
 
Read Now
Digital Marketing

Content Marketing for Financial Advisors

Let's talk about how content marketing is a game-changer for you, the financial advisor, in this always-online world. Think of it this way: it's not enough to just show up...
Read Now
Digital Marketing

A Guide to Digital Marketing for Financial Advisors

Remember when marketing was all about print ads, direct mail, and cold calls? Some of these traditional marketing techniques are still effective to this day. Personalized letters, in particular, are...
Read Now
Digital Marketing

Financial Advisors Should Be On Social Media. Why & How:

Social media is a powerful tool for growth. It’s relatively low-cost compared to paid ads — relying more on your consistency instead of your budget. Having a social media presence...

Seminar Marketing Articles

Maximize the impact of your seminars with our articles packed with strategies to draw bigger crowds, engage your audience, and convert attendees into loyal clients. Learn how to craft presentations that resonate, promote your events effectively, and follow up with prospects in a way that builds lasting relationships. Whether you’re hosting virtual or in-person seminars, each post provides actionable tips to make your events a key driver of growth.
 
Read Now
Seminars

3 Seminar Marketing Secrets Every Financial Advisor Needs to Know

Have you ever wondered how some financial advisors seem to grow their client base overnight? It's like they've unlocked some secret growth hack, and now, we're going to let you...
Read Now
Seminars

3 Financial Seminar Topics for More HNW Clients

In the world of investment management, being able to explain complex money matters in a simple and engaging way is key. Building trust is an absolute necessity. Seminars are a...
Read Now
Seminars

The Six Worst Mistakes in Financial Advisor Seminar Marketing

There are countless ways to mess up seminar marketing. Of all the possibilities, any one of these can create poor results. Commit two or more of these seminar sins, and...

Cold Calling Articles

Master the art of cold calling with our articles designed to help you turn every conversation into an opportunity. Discover proven techniques to overcome objections, build rapport quickly, and craft opening lines that grab attention. Whether you’re looking to boost your confidence on the phone or refine your approach to converting cold leads into clients, these posts offer actionable strategies that get results.
Read Now
Cold Calling

3 Best Practices for Financial Advisor Cold Calling Success

Make no mistake, cold calling still works for financial advisors. It’s certainly trickier than it used to be, but if we rigorously apply the principles of what we modestly call...
Read Now
Cold Calling

Cold Calling Scripts for Financial Advisors that Actually Work!

Cold-calling is NOT a "try it once and hope it works" endeavor. It requires testing and tweaking to learn what works for your market, your list, and for you. Cold-calling...
Read Now
Cold Calling

33 Undeniable Truths about Cold-Calling

Explore 33 undeniable truths about cold-calling and elevate your sales strategy. Learn how to identify 'Cherries' - potential clients interested and financially ready to engage. Dive into techniques to avoid...

Sales Articles

Supercharge your sales approach with our articles packed with proven techniques to close more deals and grow your business. Learn how to master the sales process—from building rapport with prospects to delivering the perfect pitch that leads to a “yes.” Whether you’re refining your sales skills, improving your follow-up game, or handling objections with confidence, each post offers practical strategies to boost your closing rate.
Read Now
Selling

The Best Financial Advisor Elevator Speech (With Examples!)

Imagine stepping into an elevator. The doors close, and you have a captive audience for just a few floors. The person beside you might be your next ideal client, but...

Read Now
Selling

6 Common Financial Advisor Sales Mistakes

If you’re closing less than 60% of your prospects (and we’re not talking referrals), you’re probably making one of these six common financial advisor sales mistakes. Maybe you enjoy selling...
Read Now
Selling

Closing is for Losers!

Years ago, I was a devotee of J. Douglas Edwards, the great sales trainer of the ’40s and ’50s, who believed that closing was the highest form of sales technique....

All Articles

Unlock your full potential as a financial advisor with our comprehensive collection of articles. From mastering client acquisition to refining your practice management skills, we cover every aspect of running a successful advisory business. Whether you’re looking to boost sales, improve your digital marketing, or enhance client relationships, our expert insights provide actionable strategies to help you grow. Each article is designed to give you the tools and knowledge you need to thrive in a competitive market.

Read Now
General

Top 45 Financial Advisor Jokes and Puns

Financial advising is no laughing matter— or is it? At Bill Good Marketing, we know financial advisors take their work seriously—how could you not?  Between the stock market’s roller-coaster antics,...

Read Now
Client Marketing

What the Great Wealth Transfer Means for Financial Advisors

$84 trillion is moving—not trickling, not dripping, but flooding—into the hands of a new generation.  This is The Great Wealth Transfer, the largest movement of money in American history. And...

Read Now
Selling

The Best Financial Advisor Elevator Speech (With Examples!)

Imagine stepping into an elevator. The doors close, and you have a captive audience for just a few floors. The person beside you might be your next ideal client, but...

Read Now
Digital Marketing

SEO Tips Every Financial Advisor Must Know

The Invisible Advisor Problem You’ve spent years building your business—offering sound financial advice, helping clients plan for retirement, and navigating wealth management strategies. But here’s the catch: If potential clients...

Read Now
Digital Marketing

A Financial Advisors’ Guide to LinkedIn (2024)

Navigating the world of LinkedIn can be quite an adventure for financial advisors. Think of it as your digital playground, where connections, influencers, and prospects mingle. It's not just about...
Read Now
Prospecting

7 Amazing Prospecting Ideas for Financial Advisors (2024)

Imagine a future where your phone rings with new opportunities, not because you chased them, but because they found you through the power of a meticulously crafted prospecting strategy. This...