Bill Good Marketing

Bill Good Marketing Overview Thumbnail (1)

Explore Our Free Resources!

While you wait until the conference, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

Strategic Seminars Thumbnail

How to Create Seminars That Drive Real Growth in 2025 – Seminars Aren’t Optional. They’re Essential. Think about it. In an industry where trust is everything, how do you stand out? How do you build credibility, make real connections, and consistently bring in new business? You meet people where they are. You educate. You inspire. You show, not tell, why

Download Free Guide »
How to Choose the Right Financial Advisor Certification

Imagine walking into a room filled with financial advisors. Each one has a story, a strategy, and—most importantly—a few letters trailing their name. CFP® mark, CFA®, CPA, ChFC, CIMA… It’s like a bowl of alphabet soup, but instead of carrots and peas, you’ve got credentials and career-defining expertise. You pause. “Do I need one of those to stand out? Which

Download Free Guide »
When and How to Fire a Client as a Financial Advisor

There’s a story often told in this business. It sounds reasonable, even logical: if you’re spending too much time on smaller accounts, you’ll grow faster if you let them go.  Fire the bottom 20%. Focus on the big fish.  The story whispers efficiency, growth, freedom.  But here’s the question we need to ask: is it worth it? For decades, financial

Download Free Guide »

Recent Webinars

Build Buy Dominate Thumbnail

How to Buy a Book of Business to Build Your Empire in 12 Months or Less! – Transform Your Book of Business Acquisition Strategy Here’s the truth: buying a book of business COULD be your fast track to growth. But it can also be your fast track to chaos. You’ve heard the success stories—the advisor who doubled their revenue overnight

Watch Webinar »
No Pain All Gain Thumbnail

You’ve heard it before: Growth comes with a price. But what if it didn’t have to? What if growth didn’t mean more chaos, more headaches, and more onboarding issues? What if you could scale your business without feeling like you’re drowning?

Watch Webinar »
How to Stand Out Thumbnail

How strong is your communication strategy? Does it position you as the premier expert in your community whenever there’s volatility in the markets? Is it personal enough to show you truly care whenever a client is sick, scared, or grieving…

Watch Webinar »
Talking Points: How to Talk to Your Clients and Prospects about the US Election.

A few years back, during a particularly heated election season, one of our advisors, Steve H., faced the same pressures you’re facing now. The markets were unpredictable, clients were nervous, and it seemed like every day brought new challenges. But Steve didn’t panic. Instead, he implemented our Election Season Branding strategy…

Watch Webinar »
SOTS24 Thumbnail

This is your chance to gain insider knowledge that will put you miles ahead in the industry. Over the past year, our team at BGM has been hard at work, innovating, iterating, and fine-tuning the System to ensure you can achieve your goals faster…

Watch Webinar »
Proven Prospecting Thumbnail

When Neil McPeak Jr. — CFP®, CEPA® — joined his father’s practice fresh out of college, he was given one instruction: Learn to prospect. In other words, want to manage your own assets?  Go out and find them yourself.  (That wasn’t on his college curriculum…

Watch Webinar »

Recent Articles

How to Choose the Right Financial Advisor Certification
Branding

Imagine walking into a room filled with financial advisors. Each one has a story, a strategy, and—most importantly—a few letters trailing their name. CFP® mark, CFA®, CPA, ChFC, CIMA… It’s like a bowl of alphabet soup, but instead of carrots and peas, you’ve got credentials and career-defining expertise. You pause. “Do I need one of those to stand out? Which

Read More »
When and How to Fire a Client as a Financial Advisor
Client Marketing

There’s a story often told in this business. It sounds reasonable, even logical: if you’re spending too much time on smaller accounts, you’ll grow faster if you let them go.  Fire the bottom 20%. Focus on the big fish.  The story whispers efficiency, growth, freedom.  But here’s the question we need to ask: is it worth it? For decades, financial

Read More »
5 Easy Steps to a Financial Advisor Bio That Sells
Branding

In a world where everyone is vying for attention, your financial advisor bio isn’t just a paragraph—It’s your first impression, your handshake, your chance to say, “I see your challenges, and I know how to help you overcome them.” In the financial services world, where trust is currency and attention spans are fleeting, your bio is your story. It’s not

Read More »