Webinars
Elite Expansion
There are two kinds of advisors. One wakes up every morning, checks their calendar, and sighs. Another service meeting with a small account. Another favor for a client who doesn’t even read their emails…
Articles
The Best Financial Advisor Elevator Speech (With Examples!)
Imagine stepping into an elevator. The doors close, and you have a captive audience for just a few floors. The person beside you might be your next ideal client, but they turn to you and ask, “What do you do?” Now, the clock is ticking. You’ve got seconds—not minutes—to make a memorable first impression. What do you say? For financial
Articles
6 Common Financial Advisor Sales Mistakes
If you’re closing less than 60% of your prospects (and we’re not talking referrals), you’re probably making one of these six common financial advisor sales mistakes. Maybe you enjoy selling and maybe you don’t…
Guidebooks
The Good Way to Sell
Are you struggling to close sales despite doing everything by the book? Do you find yourself dreading the sales process and feeling mystified by inconsistent results? You’re not alone, and we’re here to change that…
Webinars
The Invisible Influence
Have you ever pondered an investment trend or a specific client’s decision, and asked yourself, “Why did they decide that?” Every investment choice is not just based on stats and figures but deeply rooted in human emotions and subconscious patterns..
Webinars
Billion-Dollar Breakthrough
Leaks in your pipeline aren’t just minor inconveniences; they symbolize golden opportunities—potential AUM—slipping away, often right into the competition’s hands. So, how do you ensure your sales pipeline for financial advising is robust and efficient?
Articles
Closing is for Losers!
Years ago, I was a devotee of J. Douglas Edwards, the great sales trainer of the ’40s and ’50s, who believed that closing was the highest form of sales technique. One of Edwards’ tapes presented 22 ways to close the sale, and I memorized most of them. However, I now believe that closing techniques are, at best, overrated and have
Webinars
The Four Investment Rules That Will Win You New Business
The new SEC Marketing Rule contains multiple prohibitions and restrictions that all investment advisors must follow when it comes to their marketing – especially when it comes to marketing their investment performance. But while this new rule makes selling trickier, it also presents an opportunity for some advisors to get ahead of the game. That’s because Ric and Connor have…
Webinars
Show, Don’t Tell
Fact: Many financial advisors have a selling problem. Nearly every week, our coaches here at Bill Good Marketing talk to at least one FA who is meeting with lots of prospects but only closing a few. This man is Ric Lager… He doesn’t have that problem. Ric is a long-time veteran of the Bill Good Marketing System. He’s also the
Webinars
The Asset Accelerator
Selling to the HNW is a process in and of itself. If you’ve made it far enough for that first meeting, you are halfway there. And the rest of the way is a choreographed dance. Do you know the steps? Do you know what it takes to close new business among the HNW? What’s more, do you know how to
Webinars
7 Crucial Steps to Closing New Clients
When you look at all the great advisors we’ve worked with, they all have several things in common. But, where it counts the most, they all had (and have) a very high conversion rate from prospect to client. What is their magic formula? Is it some kind of sales magic alchemy? The strength of their personality? Their charm? Yes, y…