Growth. It’s what you want. But are YOU ready?
You’ve heard it before: Growth comes with a price.
But what if it didn’t have to?
What if growth didn’t mean more chaos, more headaches, and more onboarding issues? What if you could scale your business without feeling like you’re drowning?
Rob Messett, one of our speakers at AdvisorCon 2025, knows this better than anyone.
At the end 2020, Rob had 300 client households and $100 million AUM—a respectable book of business by any standard. But Rob wanted more. So, he grew—fast.
Today, Rob has over 400 households and $260 million in AUM. The remarkable part? He did it without a single growing pain. No frantic last-minute paperwork, no tasks slipping through the cracks, no endless to-do lists that meant long hours at the office and fewer hours at home.
So how did he do it? And more importantly—how can you do it?
For decades, financial advisors have believed that growth means sacrifice. More clients equal more work. Doubling your revenue means doubling your headaches. But here’s the truth: That doesn’t have to be your story.
It’s certainly not Rob’s.
When Rob joined Bill Good Marketing at the end of 2020, he set out to grow—but not in the way most financial advisors do. He didn’t just add more clients; he added a system. A system for finding prospects, converting them into clients, onboarding them into his business, and providing stellar service in less time and with less effort…so he can do more and more of it. And now, you can learn how.
Here’s What You’ll Learn in this Webinar:
- The Team That Makes Growth Effortless: Building the right team isn’t just about adding bodies—it’s about adding value. Rob will show you how he structured his team to handle every detail, ensuring that no client or task slips through the cracks. This is the foundation of painless growth.
- The Onboarding Process That Guarantees Client Satisfaction: Growth is more than just a numbers game—it’s about experience. Rob’s onboarding process ensures every client feels special, valued, and well cared for. Learn how he perfected a system that guarantees nothing is missed and keeps clients coming back for more.
- The One Small Gesture That Makes a Big Impact: Sometimes, the smallest changes have the biggest results. Rob will reveal the one tiny step that created an enormous positive reaction from new clients, transforming them into advocates without any extra effort.
Who This Webinar Is For
Growth is a lot like training for strength. Some days, you feel unstoppable—adding new weight, feeling the burn, seeing results. Other days, you’re stuck, straining without progress, wondering if you’re really getting anywhere.
Growth shouldn’t be about exhaustion. It should be about intention, about putting in the kind of work that builds you up, not burns you out. Rob Messett learned how to make growth effortless, and now he’s ready to show you how.
- If you’re hovering around $100M in AUM…
You’ve built strength. You’ve put in the work. You’ve felt the burn. But now, it’s time to take it to the next level without feeling like you’re maxing out every day. Growth shouldn’t be about exhaustion—it should be about leverage. Rob will show you how to add more “weight” to your business, but without the strain. - If you’ve already crossed the $100M mark…
You’re growing, but it’s starting to feel like too much. The weights are getting heavier, and suddenly, you’re struggling to keep your form. Your growth is strong, but the side effects? They’re wearing you down. Rob will teach you how to streamline the heavy lifting. Imagine a routine where every movement is optimized, where you can lift more but with less effort. It’s not about doing more—it’s about doing it smarter, with a systemthat’s built to handle the pressure. - If you’re stuck between $25-75M and progress feels elusive…
You’re showing up. Day after day, you’re doing the work, but the results? They’re not matching the effort. You’re spinning your wheels, trying to force growth. But what if you’re focusing on the wrong areas? Rob will help you realign your strategy, zeroing in on the activities that reallymove the needle past your current plateau.
Is It Your Turn to Grow—Without the Pain?
This webinar isn’t just another session on growth strategies. It’s your chance to rewrite the narrative of what growth can be. It’s an invitation to stop grinding and start growing the right way.
In this webinar, Rob will show you the exact steps he took to scale his business without breaking a sweat—and how you can apply the same principles to your own business.
Because here’s the truth: If Rob can add $160M in 3 years without the stress, so can you.
This is your moment. Your opportunity to take the proven path toward painless growth. Don’t let another year go by wondering if there’s an easier way—because there is.
Rob did it, and now it’s your turn. If you’re serious about scaling your business while keeping your sanity intact, you can’t afford to miss this webinar.
Rob Messett
President & Financial Advisor
Messett Financial
Spencer Hicken
Senior Success Coach
bill good marketing
