You know what happens when markets get messy…
Advisors freeze.
They wait.
They hope.
They tell themselves, “Clients are used to this… they’ll stay the course.”
Meanwhile, the best advisors—the ones who grow in ANY market—see opportunity.
You see, when markets get messy, prospects start questioning why they aren’t hearing from their advisor… or wondering why they don’t have one in the first place. It happens during every potential market correction.
Always has, always will.
So, what do the top financial advisors do? They make sure they’re the one showing up with answers.
That is the opportunity — and it’s why you should…
Join Matt Hicken and Matthew Bailey for The Tariff Prospecting Playbook, where we’ll break down how to use today’s volatility to bring in new business—while strengthening the relationships you already have.
What You’ll Walk Away With:
- The Law of Handholding – The simple strategy that turns uncertainty into trust… and trust into more AUM.
- How to Fill a Room with Prospects During Market Chaos – The exact messaging top advisors use to pack events and drive action.
- A Time-Tested Playbook for Prospecting During Volatility – Who to target, what to say, and how to get them on your calendar.
- The Trusted Advisor Messaging Formula – What to send, when to send it, and how to craft messages that cut through the noise.
- The Ultimate Drip Strategy for Market Corrections – The secret to keeping your name top-of-mind—so prospects call you when they need help.
Here’s the truth:
📈 When markets are good, you prospect your book.
📉 When markets are bad, you prospect your competitor’s.
Advisors who know this grow— FAST.
The ones who don’t? They scramble to keep the clients they have.
Which one do you want to be?
Watch the webinar replay today!

Matt Hicken
Senior VP of Consulting
Bill Good Marketing

Matthew Bailey
Director of Content & Head Writer
Bill Good Marketing
