Financial advising is no laughing matter— or is it? At Bill Good Marketing, we know financial advisors take their work seriously—how could you not? Between the stock market’s roller-coaster antics, the stresses of tax season, and trying to explain compound interest without your client’s eyes glazing over, you’ve got a lot on your plate. But let’s be honest: this business ...
Tom Brady had a coach—Todd Bowles of the Bucs. Bryce Dallas Howard, Hugh Jackman, and Leonardo DiCaprio, along with countless other great actors and actresses, all had coaches to get them where they are. Many of them continue being coached long after their monstrous success. This isn’t a coincidence; it’s a testament to the power of coaching.
Coaching isn’t just a stepping stone; it’s the fuel for continuous growth and sustained success.
Imagine trying to navigate a maze without a map. That’s what it’s like trying to achieve peak performance without a coach. You might eventually find your way, but a coach provides the directions that make the journey faster and more efficient.
Eric Schmidt, former CEO of Google®, said the best advice he ever got as an entrepreneur was the suggestion to get a good coach. Why?
This is what he has to say:
“The one thing that people are never good at is seeing themselves as others see them. A coach really, really helps.” –Eric Schmidt, Former CEO of Google, Executive Chairman of Google and Alphabet Inc.
This insight from one of the most successful leaders in the tech industry perfectly captures the essence of coaching. Coaches provide that all-important external perspective, helping individuals see their strengths and weaknesses clearly. We all have blind spots and biases that cloud our self-assessment. A coach shines a light on those areas, guiding us to improve and excel.
Whether in sports, acting, or financial services, the benefits of having a coach are undeniable. They help navigate challenges, refine skills, and achieve goals that might seem out of reach without their expertise and support. A coach isn’t just a business advisor; they are a partner in your journey to greatness.
Let’s first define what a “coach” means. The concept is simple, but it must be understood in relation to another term, “teacher.”
Teacher: One who imparts knowledge to others, usually in a structured school situation, but can be on a more informal basis.
Coach: One who helps others implement knowledge gained to the point where it constitutes a skill.
There is certainly a difference. If you’re someone who offers financial services, such as a Certified Financial Planner® (CFP®), you might have some experience coaching clients. You help new clients implement the financial advice that they get until they can make good financial decisions by themselves and improve their personal finance.
A practice management coaching service, especially a good one, takes what you already know and builds on it so you can take your advisory firm to the next level. With our business coaching sessions, we will focus on getting you to apply, and thereby master the 118 best practices you and your team members need in order to grow your wealth management practice.
It’s probably why you’re here.
Good coaching results in continuous improvement. The best coaching is done one project at a time. These steps do not create overnight change but a gradual improvement across the course of the year.
Any training program that says, “I can get you to 10X your sales in three months!” is making a promise they can’t keep.
Because it just isn’t true.
You do not manifest success by dreaming of a better tomorrow while not taking the actions that will get you there.
Improving your process takes time. It takes work. It takes implementation. And it takes someone to guide you to resources, train you, and hold you accountable for completing the assignments that produce success. This is where we excel with our financial advisor practice management coaching.
You want to double your production? That means getting your team on board. It means crafting your value proposition into a vision your whole wealth management team can see. And it means following a step-by-step business plan that can get you to that goal.
But luckily, you don’t have to reinvent that wheel, because whew! We already did that. And we documented all the processes and best practices you need to either double your production or work half as much as you do today.
Our success coaching program is a process of growing your business by implementing the 118 best practices that have helped to build some of the industry’s most successful financial advisors. Some of these are simple solutions, such as using worksheets we’ve designed for data capture that help even new staff know what types of information you need for marketing and managing your growth. We have checklists for goal setting and KPIs, and some more intricate spreadsheets that have detailed formulas we’ve built for tracking metrics. All of which we tailor to your business, your needs, and your goals.
You might wonder, “How did we get all these best practices?”
The answer requires a little bit of a humble brag.
Mostly we develop them. Once we have developed (or captured) a new process, we test it in multiple offices, across many different cities. If it consistently produces results in different offices and in different locations, in offices with specific niches, we declare it a best practice, and only then do we incorporate it into our system. In this way, we ensure that you always have only what is working TODAY.
Occasionally a financial professional will do something extraordinary in their office, and we’ll thoroughly document their process. (With their permission, of course).
For example, we had a financial advisor who was VERY good at turning social connections into clients. He developed a gentle process to prospect those you should not prospect. If you did, you could kiss any future party invite goodbye. He found a way around that taboo that is comfortable and gets you more involved in the community.
It was, and is, a GREAT process. And we wanted to share it with our clients. So, to get it into our system, we asked to use it. We had several other financial advisors run it. It worked every time.
Today that campaign is known as our Wilson Campaign. And should you decide to become our client, you’ll know it well. And you’ll see why we teach it as a best practice.
Through weekly meetings, we help implement all the activities you need to grow your financial planning business. From business development to marketing strategies, to guesting on or hosting a podcast, to building your social media following, and growing your referral network.
This step-by-step, best practices approach is really a whole system of growth that you implement one project at a time. And from the first project you complete to the day you graduate from our success coaching program, you will see a steady rate of growth. Because our system is built upon what works. And our coaches hold you accountable for putting each piece in place.
“I have to tell you, all this activity is great. The other times I have worked this hard, while on a hiatus from this business or not, it just has felt wearing. Now, with the activity we have going I feel lighter. I feel like things are clicking along great. I tell people all the time if you can do the work on the front end of this business there is no reason to not be successful. That front end work is where your coaching has helped. Even when the idea may not have been given directly from your coaching, it is your coaching and thought processes and ideas that has helped me expand my thought process and get all of this moving along. I really appreciate your coaching and help in all of this.” –J.H. West Virginia, US
Our Advisor Coaching Program is designed to enable financial advisors to step out of their comfort zone and achieve their goals.
Whether you’re looking to increase your AUM, refine your investment strategy, or attract potential clients, our coaching for financial advisors covers it all. Through our educational webinars and practical coaching sessions, you’ll learn best practices and strategies from industry experts.
Follow us on LinkedIn or reach out today to see how our Advisor Coaching Program can transform your practice. Take the first step towards growth and success today!
If you're interested in a career in finance, you might know at this point that there are several financial services you can specialize in. One of those paths is to advise clients directly. But, did you know that even on that path there are two main options? You can either focus on your client's investments or you can focus on ...
Tom Brady had a coach—Todd Bowles of the Bucs. Bryce Dallas Howard, Hugh Jackman, and Leonardo DiCaprio, along with countless other great actors and actresses, all had coaches to get them where they are. Many of them continue being coached long after their monstrous success. This isn’t a coincidence; it’s a testament...
