Bill Good Marketing

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Before We Meet: Explore Our Resources!

While you wait for your appointment, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

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What I Wish You Knew About Your Team That’s Costing You Money Bill Good ran what were likely the first systematic time studies in the financial advice industry. The finding held up for decades: an advisor is worth roughly $1,500 an hour in front of an interested, qualified client, and closer to $2,800 for those who specialize in high-net-worth investors.

Download Free Guide »
What Nearly 50 Years of Consulting Inside Advisor Offices Taught Us About Best Practices

Most financial advisors have a CRM. Most have integrations. Most have data coming out of their ears. And most are still spending roughly 70% of their time on non-revenue generating tasks. Data entry. Meeting prep. Documentation. Follow-ups. Reconciliation across multiple systems. The list goes on, and it’s not getting shorter. But here’s the thing that nobody wants to say out

Download Free Guide »
Growth in the Age of AI Webinar

The #1 Change You Must Make to Close More HNW Households High-net-worth prospects are now using AI for a “first opinion” before they ever call an advisor. Here’s how to win their business by transforming your discovery meeting — and why advisors who adapt will close more HNW clients. In this full-length BGM webinar, Senior VP of Consulting Matt Hicken

Download Free Guide »

Recent Webinars

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What I Wish You Knew About Your Team That’s Costing You Money Bill Good ran what were likely the first systematic time studies in the financial advice industry. The finding held up for decades: an advisor is worth roughly $1,500 an hour in front of an interested, qualified client, and closer to $2,800 for those who specialize in high-net-worth investors.

Watch Webinar »
Growth in the Age of AI Webinar

The #1 Change You Must Make to Close More HNW Households High-net-worth prospects are now using AI for a “first opinion” before they ever call an advisor. Here’s how to win their business by transforming your discovery meeting — and why advisors who adapt will close more HNW clients. In this full-length BGM webinar, Senior VP of Consulting Matt Hicken

Watch Webinar »
Cyber Security for Financial Advisors

The Service Your HNW Clients Want and Don’t Know You Can Provide The wealthiest families in America are sitting ducks. Not at work — at work, they’re surrounded by enterprise-grade security teams, multi-factor authentication, threat monitoring, and IT departments with seven-figure budgets. At home, with their families, on their personal devices and home networks, they have almost nothing. And the

Watch Webinar »

Recent Articles

What Nearly 50 Years of Consulting Inside Advisor Offices Taught Us About Best Practices
CRM & Technology

Most financial advisors have a CRM. Most have integrations. Most have data coming out of their ears. And most are still spending roughly 70% of their time on non-revenue generating tasks. Data entry. Meeting prep. Documentation. Follow-ups. Reconciliation across multiple systems. The list goes on, and it’s not getting shorter. But here’s the thing that nobody wants to say out

Read More »
Top Financial Advisor CRMs Ranked
CRM & Technology

How Firms Should Evaluate their Financial Advisor CRM This Year Most financial advisors don’t wake up thinking about their CRM. They wake up thinking about the prospect they meant to call last Thursday. The onboarding paperwork still haunting someone’s inbox. The annual review that’s two weeks out with zero prep done. Or the client who updated their email address in

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The Top 8 Target Markets for Financial Advisors
Prospecting

Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,

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