Bill Good Marketing

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Before We Meet: Explore Our Resources!

While you wait for your appointment, we invite you to explore a variety of resources we’ve carefully curated for you. These materials are designed to provide insights, tips, and strategies that can be implemented immediately. 

Free Guidebooks

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The Process That Ensures You Never Waste a Day (or a Dollar) on Your Growth Just like a fitness tracker helps you see what’s working and what isn’t, the right business metrics give you clarity. Over time, patterns emerge. You stop guessing. You make smarter decisions because you can see the truth in your numbers. That’s exactly how Bryan Poole

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How AI-Native Systems Will Replace Every Legacy Platform If you feel like your CRM slows you down instead of helping you move faster, you are not alone. According to a 2024 Citywire survey, 43 percent of advisors say they are frustrated with their CRM. And it is not hard to see why. Most CRMs feel clunky. They feel slow. They

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The Top 8 Target Markets for Financial Advisors

Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,

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Recent Webinars

Metrics that Move Money Webinar Thumbnail

The Process That Ensures You Never Waste a Day (or a Dollar) on Your Growth Just like a fitness tracker helps you see what’s working and what isn’t, the right business metrics give you clarity. Over time, patterns emerge. You stop guessing. You make smarter decisions because you can see the truth in your numbers. That’s exactly how Bryan Poole

Watch Webinar »
TEOC Thumbnail

How AI-Native Systems Will Replace Every Legacy Platform If you feel like your CRM slows you down instead of helping you move faster, you are not alone. According to a 2024 Citywire survey, 43 percent of advisors say they are frustrated with their CRM. And it is not hard to see why. Most CRMs feel clunky. They feel slow. They

Watch Webinar »
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How this $485M Office Systemized Their Events (and Their Growth!) Have you ever tried to host an event and felt like you’d taken on a second career?Suddenly you’re not just an advisor… You’re also a venue scout, designer, copywriter, caterer, guest coordinator, project manager, and logistics department, all stacked on top of your actual job. What makes it even more

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Recent Articles

The Top 8 Target Markets for Financial Advisors
Prospecting

Let’s start with a hard truth: If your target market is “anyone with assets,” then your actual target audience is no one. It’s the most common trap we see financial advisors fall into. They cast a wide net, hoping to not just land, but also not exclude “anyone who needs help with their money”— retirees, business owners, millennials, tech execs,

Read More »
The Complete Guide to Financial Advisor Google Reviews
Digital Marketing

If you set things up correctly, referrals can come from a variety of sources, like Sunday barbecues, golf foursomes, and even handwritten thank-you notes. You serve your clients well, and when a friend, neighbor, or family member need financial advice, your name gets passed along—quietly but powerfully. That’s happening for many advisors. But these days, it can also start with

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5 Keys to a Great Newsletter for Financial Advisors
Digital Marketing

If you’re a financial advisor trying to grow in 2025, there’s one simple tool that’s still wildly underused—and wildly effective. It’s not TikTok. It’s not flashy seminars or a hot new tech stack. It’s your email newsletter. According to a 2025 report from ZeroBounce, 93% of people use email every single day. It’s the most direct, most consistent, and most

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